burgessb

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So far burgessb has created 56 blog entries.

Where Are Your Questions Leading?

We have been looking at developing a questioning process for our presentations and how most salespeople are so desperate to talk about their products and services and all the solutions they can provide they end up talking too much and presenting solutions too soon therefore losing potential sales. The trouble is the salesperson has seen

Do You Use Manipulative Closing?

We have been looking at the closing phase of the sales presentation and last time I touched briefly on objections. Sales trainers in the past would spend a large proportion of their time teaching methods of overcoming objections. Indeed a common myth propagated by these trainers was that objections were in fact strong buying signals,

Do You Ask For The Business?

This week I will look at what some consider the most critical phase of the sales process - asking for the business.In a well planned presentation this should be the easiest phase however for the majority of salespeople this in fact is the scariest part.Statistics consistently show that in 62% of presentations the salesperson does

Are You Asking the Right Questions?

By Brett Burgess As we have discussed in previous articles closing or in our process confirming the sale should be the easiest part of your sales process if you have indeed followed a process to understand your buyer's explicit needs. The process I am talking about is all about asking a list of pre-prepared questions

Are You Listening for the Buying Signals?

We have been discussing buying signals loosely defined as -  "cues given bythe buyer that they may be ready to commit". In a typical sales presentation where the seller has identified a key needof the buyer, the buyer will give buying signals.  This is great if oursalesperson is following a logical planned presentation process however